<aside> ❤️ This template was created by Digitail to announce their Seed Round > Techcrunch article - Structured with the help of Ida and Caroline from byFounders.

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<aside> ⚠️ Follow the steps below and personalize according to your goals and information. Remove explanatory text before sharing with journalists.

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• [ ] Identify goals for the press release

  • [ ] Goal 1 - e.g. increase sales
  • [ ] Goal 2 - e.g. build hiring pipeline
  • [ ] Goal 3 - e.g. get new investors exited

  Add your Goals in the Goal column in the table below

• [ ] Make a list of TOP media outlets that have the audience you are targeting

  Add publications in the table below. You can use tools like SparkToro to see where your targeted consumers spend time

• [ ] Identify the journalists from those outlets that you can reach out to

  • [ ] sign up for HARO - newsletter where journalists ask for help from specialists (sources)

• [ ] Create a General Release [Template] - information that journalists can use

• [ ] Prepare a [Startup Name] - Media Page - photos and resources that can be shared

• [ ] Reach out to journalists - build relationship, see how you can be helpeful for them.

  Journalist reach out [Template]

Media Publications

<aside> 🔥 Before you launch:

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• [ ] Reach out to TOP publications first. Be wary that some may require exclusivity

• [ ] Make sure you have an airtight customer journey for the readers of the media outlets

  <aside> 👉 Prepare a waiting list if you are not ready to onboard potential clients

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